How wearable tech powered future fashion and emerging fancy geeksLearn when a wearable tech became a women's market and who are the fancy geeks.
Functionality vs style used to be a no winner game. Historically one always dominated over another. Luckily times have changed and now wearable tech is an ultimate tool that helps brands and emerging startup companies redefine the boundaries of comfort and aesthetics for new products.
All is done in a name of connected consumers.
Wearable tech has entered a mass consumer scene with a blazing light speed. Conquering the personal life space and making everyday things smarter. But it has always struggled to appease the tastes of most sophisticated fashionista. No wonder, because design and style are on top of the list for every socialite.
Females are very demanding customers as to how wearable tech gadgets should look and what value should they bring. If devices become more fashionable, it’s a women’s market.”
In Vogue article “Sillicon Valley has a fashion problem” the main reason why women have been ignored for so long were the “valley dudes”, men who created wearables for geeks like themselves. So it was, until first smart charging bags appeared.
Pioneers of Gen 1.0 wearables in fashion are charging bags. Some women regarded them as gimmicky and useless, others were not satisfied with very limited number of styles to chose from. The cons were evident: bulky and heavy, not to mention that you have to be delicate and take care of it as electronics gadget.
These negatives far outweighed the pros of the brighter fashion future promise – empower women to do more. Nevertheless, the 1st try for wearable tech to become fashionable lay the foundation for it’s further development.
A Giant Leap For Fashion
Fast forward two years into a mass digitization and we can witness major and startup companies stepping up into wearable tech fashion game.
The tech can’t be ignored no more. This season Chanel themed its runway as a Data-center where chatbots were striding the catwalk and purses were shining intact. This marks a very important trend – we are eventually moving to a LUXURY OF CODE product era, where traditions weight less and augmented is novelty. It is true that digital eats traditional!
In recent article LVMH states that will never sell in Amazon. This is an evidence that gap between fashion traditions and the brave new digital world becomes even wider.
Leaving the question: will we witness a Gen 2.0 wearable tech fashion anytime soon or Chanel LED purses will remain a one time bow to digital future?
Fancy Geeks Rising
If we consider tech as art – all contemporary forms always require two things: receptive mind that is excited about what opportunities wearable tech brings and crazy-like obsession for lifehacking.
Fancy geeks, also know as Gen Z, are emerging as a super power. A new generation of tech genius females who were born digital and are only a few years older than the Apple iPod, which debuted in 2001. Today’s fancy geeks are more likely to buy smartphones, tablets or wearable technology for Christmas and birthday presents, that any other items.
This is what drives the wearable tech market. A need for constant self-improvement and search for unique experiences while harnessing a power of functional benefits these innovations bring.
You might be still sceptical as your mind instantly pictures a nerdy guy from valley with extra large spectacles. And this is very common. But statistics show that in US there is nearly equal interest from males and females. With a vision that women will buy more device in future.
Fancy geeks are already the most influential group of technology trendsetters. And they offer the best preview of future trends.
No doubts that brans and startups will adapt and create products that are meaningful for these type of consumers. Like those wearable tech products that track and provide deep insights on your health, boost productivity and take care of security.
It is an amazing time to live and explore new ways to empower people to do more.
Share with me your vision on future wearable tech in the comments below. What wearable tech gadgets are in your wishlist for 2017?